OluKai: Spiritual and Legit
The interaction of the ocean and the mountains plays a vital roll in shaping what OluKai is as a company. That, to many, is just the type of etherial, philosophical "Aloha"-stuff that companies say to make customers feel great about their purchases.
In the case of OluKai that's simply not true, but if facts are what you're looking for, here are a few: They back their footwear with the peace of mind of a 1-year guarantee. They use recycled rubber in all their outsoles, and source all their leathers exclusively from environmentally conscious ISO-14001 certified tanneries. Hows that for some reality-based conscienceness?